As one of the most significant sectors of China\’s economy, the food and beverage manufacturing industry has grown steadily for decades driven by the growth of population and income, which leads China to remain the largest beverage producer, consumer and importer.

Attracted by the overwhelming demand and opportunities, worldwide beverage manufacturers are jostling to enter the Chinese market. However, there are still challenges beneath the booming market. Even a small mistake may fail the market access. In this webinar, the speaker will first give an overview of China’s beverage market and share the latest market trends. Then he will help you navigate the access requirements by four points. At the end of the webinar, a summary and suggestions will be provided for stakeholders.

Contents

Beverage market opportunities in China

• Booming market size
• The growing trend

Point 1: Figure out your product classification

• Introduction to China food classification system
• Steps to classify your products correctly
• Matters need attention

Point 2: Check the food ingredient

• Choose the proper ingredient for beverage
• Case study: herb beverage and sugar choose

Point 3: Understand China\’s labeling requirements

• General labeling and claims requirements for beverage
• Additional requirements for fruit, tea, solid and sugar control beverage, etc.

Point 4: Avoid the advertising pitfalls

• Food advertising regulations
• Cases for illegal beverage advertisement

Summary